FIND AND KEEP YOUR FIRST PAYING CUSTOMERS 

Take your idea to market with the methodology used by 80+ smart founders new to marketing

FROM ‘WHAT IS MARKETING?’ → TO $1M ARR WITH THIS METHOD

"I immediately used the Go-to-Market Design Pack to create my plan. This is the framework I was looking for. I now have confidence on what to do with my marketing time blocks."


  — Ashley Chang, CEO of Sundays a $1M+ ARR startup now

(Photo: Sweta Govani, CEO of Happy Paying Customers on the left and Ashley on the right)

GENERIC STARTUP MARKETING ADVICE IS FAILING NEW FOUNDERS

Brilliant founders with promising ideas spend months trying random tactics while getting no traction.

Not because their concept is not valuable, but because they are overwhelmed by the overload of startup advice that was never meant for them:

"Talk to your customers"

(But, whom?)

“Create content daily”

(About what?)

“Test more channels”

(Which? Why?)

When you're building something new, these vague suggestions leave you spinning in circles with nothing meaningful to show for it.

Or, worse: founders burn out and quit on their idea.

If you want to build a business on your terms, you need paying customers day -1 to make it sustainable.

  • This is not the time for complex marketing funnels, or growth hacking. 

  • It is about creating a structured go-to-market plan to find your early customers.  

  • Here’s my vision for you:

Find 100+ happy, paying customers so you can de-risk your business (and never have to go back to your 9-5). 

ENTER: GTM Design Pack

Get a self-paced toolkit to build a focused, testable go-to-market plan, without second-guessing what to prioritize.

Access the exact template and framework used by 80+ founders to move from idea to real customers.

Previous founders who used this methodology have worked at companies like

Linda M.

Technical founder and recovering perfectionist

“Most people will want to dive immediately into channels and tactics when it comes to marketing, but Sweta challenged me to zoom out and place my strategy in context of my product, my business stage, and my market.”

 

Chart a path to your first 100 Happy Paying Customers

 
 

What you will get with the GTM Design Pack:

Part 1

Complete go-to-market template (Google Doc)

A fill-in-the-blanks template with 21 sections guiding you to address 4 essential questions to get early customers:

  • Go-to-market parameters: What can you win at, and what do you want to win at?

  • Priority customer segment: Who will be your first 100 Happy Paying Customers?

  • Positioning: Why should they pick you over their status quo?

  • Playbook: Where and how will you find, engage, and convert them?

Part 2

Video tutorials

Focused video walkthroughs to develop an actionable go-to-market plan: 

  • 5 go-to-market mistakes to avoid 

  • 0-to-$1M marketing stages and what you should prioritize 

  • Introduction to business-market fit (vs. product-market fit) better suited for revenue-funded startups

  • How to set the right parameters - your vision, strengths, and business model

  • Identify your specific first slice of customers (not just “small businesses” or “working moms”)

  • Positioning that makes you the obvious choice for this target segment

  • Design a GTM Playbook to find, engage, and convert your early customers

  • A ‘menu’ of channels you can explore

  • How to put the puzzle pieces together to (in)validate important aspects of your business

  • Learn the core fundamentals every founder must know about go-to-market

Part 3

Real founder examples

Practical examples to inspire you: 

  • Real world example of popular startups (Figma/Slack)

  • Sample positioning statement (and a formula you can use)

  • Sundays Path to $1M ARR with Happy Paying Customers

BONUS: EARLY BIRDS ONLY

Submit your completed plan within 10 days, and I'll personally answer your most pressing go-to-market questions to help you refine your approach.

Hey, I’m Sweta.

I am a veteran in the b2b/b2c SaaS industry and career marketer. I have helped generate over $82M in revenue. As an underestimated founder myself, I am now a champion for other underestimated founders on their journey to their first $1M.

I see a world where these ambitious, kind founders have the clarity, confidence, and know-how to build multi-million dollar businesses on our terms.

I firmly believe the best way to de-risk a business is to get Happy Paying Customers using go-to-market micro-tests, right from the day you think of the idea.

This GTM Design Pack is my way of making this proven methodology accessible to 1000s of smart founders ready to validate their business in the real world. I’m rooting for you!

This toolkit is NOT for everyone.

The GTM Design Pack is specifically created for founders at the earliest stages of their business - the true $0 stage who:

  • Are trying to get real paying customers (beyond friends and family)

  • Want to validate their idea through paying customers (not just conversations)

  • Need to make the most of limited resources (time / money)

Who this might not be for: 

•Founders who have are seeing scalable traction with finding and keeping customers.

•Founders with 0-1 expertise in customer segmentation, positioning, and channel strategy.

•Founders who want to delegate their marketing instead of owning it themselves.

If you would benefit from more high-touch support and feedback, this toolkit will be a helpful start - but you’ll want to consider other programs such as the Founder-Led Marketing Club.

This is not for you if you’ve got a traditional services business, or a startup with a physical product.

Get full access to take your idea to market:

$99.00 | $150

(Get early bird pricing with code EARLYDIY)
All I ask for in return is genuine reactions, questions & feedback.

Get access to: 

✔️ Complete Go-to-Market Template

✔️ All supporting video tutorial

✔️ Real startup examples 

✔️ One round of feedback (early birds only)

BONUS: If you upgrade to the Founder-Led Marketing Club within 30 days, the full cost of the GTM Design Pack will be applied to your membership.

Join smart, ambitious founders using this methodology who:

Completed puzzle with photos of underestimated female founders smiling

IDENTIFIED A CLEAR GTM PATH

"I really like what you've put together. I realized I've been to 3 of your webinars but still felt like I learned new things and gained valuable insight. The depth and breadth of your content is inspiring."


— Idea-stage founder who recently used the GTM Design Pack

CONFIRMED THEIR PLAN


"I like the preview into your GTM strategies prior to joining the full program to get a sense for how your methodology is different from what I've already been doing."


— Launch-stage founder who recently purchased the pack

GAINED CONFIDENCE IN THEIR BUSINESS


"I've never been more excited about my business. Creating this plan gave me so much clarity on my customer segment, offer, positioning and go-to-market. And, that is huge!"

— Founder-Led Marketing Club member who used the pack

FAQs

  • Most founders spend 3-5 hours drafting their go-to-market plan, either in one sitting or over a few days.

    The goal is not a ‘forever’ plan. It is about articulating the absolutely necessary fundamentals you need to nail to move your business forward. You’ll draft the plan with what you know now, and start micro-testing to figure out the rest. Progress > perfection!

  • The early bird bonus does include a rapid review and quick questions if you send me your draft within 10 days after purchase. 

    If you need additional feedback or support, you can join the Founder-Led Marketing Club - my small group coaching program, or for undivided attention apply to work with me 1:1. The cost of this product will be applied towards either, if you join within the first month.

  • You get full access to the proprietary methodology including templates and tutorials that are yours to customize. Due to this, we cannot offer refunds for any reason.

  •  You best believe, I have tried.

     The Happy Paying Customers methodology is grounded in 20 years of practical experience. I am one of the rare marketers who has true $0-$1M experience. The hardest parts, and the common traps founders fall into are rarely written about. This means AI models cannot possibly have the knowledge needed to give you advice that’s relevant at this stage. 

    In fact, I highly advise against using AI for any of this critical early-stage business fundamentals work. It can be a fantastic thought partner but as a founder, you want to bring unique insights and points-of-view to shape your business. 

    If AI can generate your GTM plan, you should be concerned about the viability of your business.

  •  No. It’s a fill-in-the-blanks format with video tutorials, examples, and prompts that guide you through the thinking—not just the form.

  • If and when you want help testing your strategy, refining your offer, and getting high-touch advisory support, the door to Founder-Led Marketing Club (FLMC) is open. If you purchase the GTM Design Pack and decide to join FLMC in the first month, you’ll receive a credit for the full cost of this product. 

  •  The GTM Design Pack gives you access to the Happy Paying Customers methodology in a self-paced format. This allows you to DIY your go-to-market plan using a structured, proven process. 

    FLMC is where you receive high-touch advisory support from Sweta in a small group setting via Slack/live sessions. She personally reviews your GTM draft and helps you turn it into a 6-week action plan. Then you get ongoing feedback and support as you execute your GTM micro-tests. Learn more here.

  • You will receive it within 1 business day of making the purchase, usually within the first hour. Email Sweta (Sgovani@DoingGoodWell.Co) if you have not received it.

👉 Ready to take your idea to market?

P.S. If you’re a recovering perfectionist like me, you’re likely putting pressure on yourself to figure it all out on your own. The right support, from others who have been there, is like buying the FastPass at DisneyWorld (without wasting time, or having to make costly mistakes like buying that expensive misting fan out of desperation). ✨

Have questions? DM me on Slack/LinkedIn, or email me at SGovani@DoingGoodWell.Co. 

Rooting for you always,
Sweta

Not ready to buy? Watch this free video:5 Go-To-Market Mistakes to Avoid to see where most founders go wrong, and how to avoid it.