Turn your idea into a multi-million dollar business
For first-time founders who recently escaped corporate: use the Happy Paying Customers™ System to validate your idea with micro-tests in the real world
Companies across industries we’ve worked with:
Ashley Chang
Founder of Sundays, on track to $2M ARR
“Sundays just hit $100K ARR within 4 months [of using the Happy Paying Customers System].
I came in…feeling very overwhelmed by where to invest my time and what tactical steps to take to actually have an impact.
Sweta helped me build a framework for where to invest.”
GENERIC STARTUP ADVICE IS FAILING NEW FOUNDERS
"Talk to your customers"
(But, whom?)
“Create content daily”
(About what?)
“Test more channels”
(Which? Why?)
When you're building something new, these vague suggestions leave you spinning in circles with nothing meaningful to show for it.
Or, worse: founders burn out and quit on their idea.
IF YOU WANT TO BUILD A BUSINESS THAT ACTUALLY MAKES YOU MONEY, YOU NEED:
Linda M
Technical founder and recovering perfectionist
“These influencers tell you to try all of these different things! And there can be real financial losses if any of these channels and tactics didn’t work out. Sweta introduced a structured, scientific approach and a GTM roadmap that has made me feel so much at ease.”
“Yes, I can do it, and it’ll be fun, and I get to learn new things while taking smaller steps. Rechanneling my trepidation now to excitement and curiosity!”
ENTER:
The Happy Paying Customers™ System
The proven 5-stage system to go from idea → 100+ Happy Paying Customers™ with micro-tests:
Micro-tests are small, controlled experiments to (in)validate key aspects of your business: customer, positioning, and playbook.
You will find what works, learn exactly what to scale, and when.
Hey, I’m Sweta.
I am a veteran in the b2b/b2c SaaS industry and career marketer. I’ve helped generate more than $85M in revenue. I’ve worked at startups across the earliest stages of business: pre-product, pre-revenue, and IPO-ed while I was there.
I see a world where ambitious, kind founders have the clarity, confidence, and know-how to build multi-million dollar businesses on our terms. Now, I exclusively work with new founders on their journey from $0 to their first $1M i.e. the idea/launch stages.
I firmly believe the best way to de-risk a business is to get Happy Paying Customers using go-to-market micro-tests, right from the day you decide to validate your idea.
15 YEARS
working with startups
$85M+
revenue generated
110+
founders supported
Start your path to 100+ Happy Paying Customers:
Get personalized guidance to apply the Happy Paying Customers™ System through live coaching sessions and on-demand via Slack inside the Founder-Led Marketing Club
CHOOSE YOUR PATH:
FOR FOUNDERS ALL IN ON THEIR BUSINESS
Run micro-tests to turn your idea into a multi-million dollar business powered by replicable Happy Paying Customers™
Here’s how:
✔ The full Happy Paying Customers™ System and 30+ templates / AI agents
✔ Access to unlimited live coaching sessions (max 4 founders i.e. guaranteed time for your business)
✔️ Work directly with the System creator, Sweta, to design your first micro-test (the trickiest to get right!) - $1,500 value
✔ Priority access to Sweta via the Founder-Led Marketing Club Slack as you execute
✔️ 12 months of access
✔️ Unlock a micro-test audit and strategy call per quarter - $500 value each
✔️ Early access to new AI agents and templates
✔️ 15% savings
$2,550.00
for 12 months FULL access
FOR FOUNDERS TAKING THEIR FIRST STEPS
Run micro-tests to find your first Happy Paying Customers and prove that your business idea can work in the real world
Here’s how:
✔ The full Happy Paying Customers™ System and 30+ templates / AI agents
✔ Access to two live coaching sessions (max 4 founders i.e. guaranteed time for your business)
✔ Use the 8-step process in the Happy Paying Customers™ System to design your micro-tests
✔ Direct access to Sweta via the Founder-Led Marketing Club Slack as you execute
✔ 3 months of access
$750.00
for 3 months access
Prefer 1:1 accelerated support?
Work directly with Sweta on your customer segment, positioning, pricing, playbook and micro-testing all of it. Perfect for founders who want faster progress and hands-on accountability via regular live sessions and unlimited async support.
$999 a month for bi-weekly sessions or $1,875 a month for weekly sessions
Kelly
Exited tech founder turned consultant with productized services
“Working with Sweta has been both a pleasure and a powerful experience. I’m light-years ahead of where I was just 5 weeks ago when I began working with her.”
“Her methodology and experience have helped me define who I want to work with, what problems I want to solve, the types of offerings I should provide, how to price my services, and how to develop relationships with future clients.”
SNAG YOUR SEAT
ON THE JOURNEY
to 100+ Happy Paying Customers
Free tool every new founder needs
Use the Idea Sanity-Checker GPT to instantly get an assessment snapshot about your business concept. You’ll find out if you should pursue it, how to adjust it, and what to do next.
Caution: This isn’t your usual ChatGPT coddling. You’ll get honest feedback because I’ve trained it on my Happy Paying Customers System.
Actionable tips for founders 2x a month on how to validate your idea and grow to 100+ Happy Paying Customers.
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