Sundays Road to $1M ARR powered by Happy Paying Customers

In this recording of the live session from January 2025, Ashley Chang (CEO of Sundays) and Sweta Govani (CEO of Happy Paying Customers) shared:

  • Sundays timeline from concept to $1M ARR

  • The methodology Ashley used to design her go-to-market 

  • (Hint: it's the Happy Paying Customers methodology)

  • Her real GTM plan she created back in Dec 2023

  • Lessons learnt on the path so far


Want to design a go-to-market playbook for your startup?

šŸŽ Bonus Gift | Free mini-lesson about Go-to-Market Playbooks so you can design yours for your startup.

CLICK HERE to unlock the lesson on GTM playbooks.
(note: youā€™ll be prompted to signup for the 0-$1M Marketing Newsletter to access it).

About Founder-Led Marketing Club

Founder-Led Marketing Club is a small group coaching membership providing hands-on advisory support for new founders on the journey to their first $1M. Underestimated founders design go-to-market micro-tests to get 100 Happy Paying Customers so they can build a business on their terms.

100 Happy Paying Customers

Snag your seat on the journey to

Or, book your free consultation to work with Sweta 1:1.