Find and keep the customers who love what you are selling
For new founders on the path to their first $1M
Ashley Chang
Founder of Sundays, on track to $1M ARR
“I came in knowing that I needed to do ‘marketing’ but feeling very overwhelmed by where to invest my time and what tactical steps to take to actually have an impact. Sweta helped me build a framework for where to invest.”
Stop spinning. Start winning customers.
De-risk and grow your startup with confidence.
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You DON’T have to force-fit a marketing playbook to your unique vision.
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You DON’T need a single marketing tactic that makes you cringe.
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You DON’T need to take big (and expensive) risks to grow.
You need a go-to-market (GTM) plan designed to acquire, retain, and monetize, without burning cash and time. That’s exactly what I help new founders with.
If the fear of public failure (or just wasting money) holds you back, I get it.
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Turn ‘marketing’ from a guessing game into a structured go-to-market (GTM) plan.
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Stop the endless strategizing and start seeing results with GTM micro-tests.
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Create a business on your terms – one that fits your lifestyle and you feel proud of.
The Happy Paying Customers™ Methodology
A propreitary process to articulate every component of your startup’s go-to-market (GTM) and run micro-tests to grow from $0 to your first $1M.
Linda M
Technical founder and recovering perfectionist
“All of these influencers tell you to try all of these different things! And there can be real financial losses if any of these channels and tactics didn’t work out. Sweta introduced a structured, scientific approach and a GTM roadmap that has made me feel so much at ease.”
“Yes, I can do it, and it’ll be fun, and I get to learn new things while taking smaller steps. Rechanneling my trepidation now to excitement and curiosity!”
Get your first 100 Happy Paying Customers
Let’s get you on the path to your first $1M — inside the Founder Led Marketing Club.
This is no ordinary club. In here work gets done, tests are completed, and massive growth is made:
Draft your go-to-market plan in under 3 hours
Get direct, in-depth feedback on which components need work
Turn your draft into a micro-test you can execute right away
Repeat, iterate, and grow with support and feedback from Sweta and other smart, ambitious founders on their journey to $1M
Let’s go. Get unstuck.
Get customers. Get growing.
Kelly
Exited tech founder turned consultant with productized services
“Working with Sweta has been both a pleasure and a powerful experience. I’m light-years ahead of where I was just 5 weeks ago when I began working with her.”
“Her methodology and experience have helped me define who I want to work with, what problems I want to solve, the types of offerings I should provide, how to price my services, and how to develop relationships with future clients.”
Get undivided attention with 1:1 support
For select startups, I offer hands-on support to design your go-to-market and micro-test it. Whether you are validating your idea, ready to bring it to market, or struggling with traction, this personalized support gives you the clarity for what to prioritize and hands-on support to get it done.
Hey, I’m Sweta.
I am a veteran in the b2b/b2c SaaS industry and career marketer. As an underestimated founder myself, I am now a champion for other underestimated founders on their journey to their first $1M.
I see a world where these ambitious, kind founders have the clarity, confidence, and know-how to build multi-million dollar businesses on their terms. I firmly believe the best way to de-risk a business is to get Happy Paying Customers using go-to-market micro-tests.
15 YEARS
working with early-stage startups
$82M+
revenue generated
77+
startup founders supported
Actionable tips for founders 1x a month on how to get your first 100 Happy Paying Customers.
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Free resources for founders
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Your startup homepage checklist: 7 must-haves
Clear, actionable guide on what to include on the homepage.
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Have a product idea? Curb the instinct to build it
What to do instead to get customers before building.
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This bootstrapped founder hit $350K ARR in 14 months
And, how you can, too
Here’s my most popular resource: 5 go-to-market (GTM) mistakes to avoid
90%+ of startups fail because they fall into these five traps.
