Validate your idea & de-risk your business with micro-tests
For new founders who recently escaped corporate: use the Happy Paying Customers™ System to go from idea → 100+ Happy Paying Customers
Companies across industries we’ve worked with:
Ashley Chang
Founder of Sundays, on track to $2M ARR
“Sundays just hit $100K ARR within 4 months [of using the Happy Paying Customers System].
I came in…feeling very overwhelmed by where to invest my time and what tactical steps to take to actually have an impact.
Sweta helped me build a framework for where to invest.”
GENERIC STARTUP ADVICE IS FAILING NEW FOUNDERS
"Talk to your customers"
(But, whom?)
“Create content daily”
(About what?)
“Test more channels”
(Which? Why?)
When you're building something new, these vague suggestions leave you spinning in circles with nothing meaningful to show for it.
Or, worse: founders burn out and quit on their idea.
IF YOU WANT TO BUILD A BUSINESS THAT ACTUALLY MAKES YOU MONEY, YOU NEED:
Linda M
Technical founder and recovering perfectionist
“These influencers tell you to try all of these different things! And there can be real financial losses if any of these channels and tactics didn’t work out. Sweta introduced a structured, scientific approach and a GTM roadmap that has made me feel so much at ease.”
“Yes, I can do it, and it’ll be fun, and I get to learn new things while taking smaller steps. Rechanneling my trepidation now to excitement and curiosity!”
ENTER:
The Happy Paying Customers™ System
The proven 5-stage system to go from idea → 100+ Happy Paying Customers™ with micro-tests:
Micro-tests are small, controlled experiments to (in)validate key aspects of your business: customer, positioning, and playbook.
You will find what works, learn exactly what to scale, and when.
Hey, I’m Sweta.
I am a veteran in the b2b/b2c SaaS industry and career marketer. I’ve helped generate more than $82M in revenue. I’ve worked at startups across the earliest stages of business: pre-product, pre-revenue, and IPO-ed while I was there.
I see a world where ambitious, kind founders have the clarity, confidence, and know-how to build multi-million dollar businesses on our terms. Now, I exclusively work with new founders on their journey from $0 to their first $1M i.e. the idea/launch stages.
I firmly believe the best way to de-risk a business is to get Happy Paying Customers using go-to-market micro-tests, right from the day you decide to validate your idea.
15 YEARS
working with startups
$82M+
revenue generated
110+
founders supported
Start your path to 100+ Happy Paying Customers:
Get personalized guidance to apply the Happy Paying Customers™ System through live coaching sessions and on-demand via Slack inside the Founder-Led Marketing Club
CHOOSE YOUR PATH:
VALIDATE YOUR IDEA IN 12 WEEKS
Run micro-tests to find your first Happy Paying Customers and prove your idea works, even without a product
What’s included:
✔ Live coaching sessions (max 4 founders i.e. guaranteed time for your business)
✔ The full Happy Paying Customers™ System and 30+ templates / GPTs
✔ Direct access to Sweta via the Founder-Led Marketing Club Slack as you execute
$450.00
for 12 weeks
DE-RISK YOUR BUSINESS IN 12 MONTHS
Run micro-tests to validate your idea and build a replicable go-to-market playbook to 100+ Happy Paying Customers
BONUS for this Path:
✔️ Work directly with Sweta to design your first micro-test (the trickiest to get right!)
✔️ Quarterly micro-test audit and strategy session with Sweta ($500 value each)
✔️ Content Strategy Blueprint drafted for you ($1,500 value)
✔️ Early access to new GPTs and templates
✔️ Priority response via Slack
✔️ 15% savings
$1,500.00
for 12 months
Prefer 1:1 accelerated support?
Work directly with Sweta on your customer segment, positioning, pricing, playbook and micro-testing all of it. Perfect for founders who want faster progress and hands-on accountability via regular live sessions and unlimited async support.
$999 (bi-weekly) or $1,875 (weekly)
Kelly
Exited tech founder turned consultant with productized services
“Working with Sweta has been both a pleasure and a powerful experience. I’m light-years ahead of where I was just 5 weeks ago when I began working with her.”
“Her methodology and experience have helped me define who I want to work with, what problems I want to solve, the types of offerings I should provide, how to price my services, and how to develop relationships with future clients.”
SNAG YOUR SEAT
ON THE JOURNEY
to 100+ Happy Paying Customers
Free Tool: Map Where to Find Your Customers
Use the Customer Ecosystem Map GPT to instantly see where your dream customers hang out, what they search/say, and how they buy. Use this to design your first micro-test.
Over 100 founders have already used my free GPT to uncover new ideas in minutes
Actionable tips for founders 2x a month on how to find your first 100 Happy Paying Customers.
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