Find and keep YOUR FIRST 100 Happy PAYING customers
For founders new to marketing: a proven go-to-market system to help you validate your idea, get traction, and grow your take-home pay.
Ashley Chang
Founder of Sundays, on track to $1M ARR
“I came in knowing that I needed to do ‘marketing’ but feeling very overwhelmed by where to invest my time and what tactical steps to take to actually have an impact. Sweta helped me build a framework for where to invest.”
For new founders, marketing often feels like ‘spaghetti on the wall’.
Or, like you have to pretend to be someone you’re not.
But, ambitious underestimated founders do not have time to burn cash on random tactics. They need:
Linda M
Technical founder and recovering perfectionist
“These influencers tell you to try all of these different things! And there can be real financial losses if any of these channels and tactics didn’t work out. Sweta introduced a structured, scientific approach and a GTM roadmap that has made me feel so much at ease.”
“Yes, I can do it, and it’ll be fun, and I get to learn new things while taking smaller steps. Rechanneling my trepidation now to excitement and curiosity!”
Founders new to startup marketing need a go-to-market system to get customers that:
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Ends random acts of marketing with a realistic plan
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(In)validates key hypotheses with micro-tests
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Scales what works, and fits your vision and life
ENTER: The Happy Paying Customers™ Methodology
A proven step-by-step method to design a go-to-market playbook, micro-test it, grow to sustainable revenue.
Hey, I’m Sweta.
I am a veteran in the b2b/b2c SaaS industry and career marketer. As an underestimated founder myself, I am now a champion for other underestimated founders on their journey to their first $1M.
I see a world where these ambitious, kind founders have the clarity, confidence, and know-how to build multi-million dollar businesses on their terms. I firmly believe the best way to de-risk a business is to get Happy Paying Customers using go-to-market micro-tests.
15 YEARS
working with early-stage startups
$82M+
revenue generated
77+
startup founders supported
Ready to get your first 100 Happy Paying Customers?
Choose your path to early traction and growing happy paying customers:
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Go-to-Market Design Pack
A self-paced toolkit to create a go-to-market plan and get your first paying customers.
For new founders who want a proven DIY option with tutorials, templates, and examples
$150 one-time fee
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Founder-Led Marketing Club
High-touch coaching in a small group setting as you run micro-tests to get paying customers.
For founders who want ongoing support with live small group coaching and async feedback.
$450 for quarterly, $1500 for annual -
One-to-one GTM Booster
Private coaching for rapid decisions and consistent support as you grow to 100 Happy Paying Customers.
For founders who want personalized support with (bi-)weekly live calls and priority async feedback.
$999 bi-weekly, $1875 weekly sessions
Kelly
Exited tech founder turned consultant with productized services
“Working with Sweta has been both a pleasure and a powerful experience. I’m light-years ahead of where I was just 5 weeks ago when I began working with her.”
“Her methodology and experience have helped me define who I want to work with, what problems I want to solve, the types of offerings I should provide, how to price my services, and how to develop relationships with future clients.”
SNAG YOUR SEAT
ON THE JOURNEY
to 100 Happy Paying Customers
Actionable tips for founders 2x a month on how to get your first 100 Happy Paying Customers.
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Free resources for founders
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Your startup homepage checklist: 7 must-haves
Clear, actionable guide on what to include on the homepage.
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Have a product idea? Curb the instinct to build it
What to do instead to get customers before building.
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This bootstrapped founder hit $350K ARR in 14 months
And, how you can, too
Here’s my most popular resource: 5 go-to-market (GTM) mistakes to avoid
90%+ of startups fail because they fall into these five traps.
